John Lewis appoints Dom McBrien as chief digital and omnichannel officer
John Lewis has appointed Dom McBrien as chief digital and omnichannel officer as it strengthens digital leadership across the business.
He will also join the John Lewis management board.
Subscribe to TRBWith over 20 years of digital transformation experience, McBrien has been working for the last seven years as chief executive for Body & Fit and global president for direct to consumer at Glanbia Performance Nutrition.
His earlier roles have included multichannel director at The White Company and multichannel trading director at Marks and Spencer. He has also previously held senior positions at New Look, Arcadia and Microsoft.
At John Lewis he will report to managing director, Peter Ruis.
Ruis said “I’m delighted to appoint Dom as our chief digital and omnichannel officer. His extensive experience and proven track record in digital transformation will be invaluable as we continue to strengthen our digital leadership and deliver on our significant omnichannel ambitions.”
McBrien added: “I am thrilled to be joining John Lewis at such a pivotal time in its transformation journey. The opportunity to contribute to a brand with such a rich heritage and a clear ambition to be the UK’s most trusted omnichannel retailer is truly exciting.”
He will take up his new role on 1 October.
