John Lewis and Waitrose launch 100 new virtual experiences
The John Lewis Partnership has launched 100 new virtual experiences to keep the nation entertained during the latest Covid-19 lockdown.
Examples of experiences offered by John Lewis and Waitrose include pancake cooking classes for kids, knitting workshops, batch cooking tips for people working from home, sewing machine classes and advice on dressing for a Zoom date.
Claire Pointon, customer director at John Lewis, said: “We know it might not be the start of the year that any of us planned but our expert Partners have worked really hard to put together a range of virtual experiences which aim to entertain, motivate, educate and inspire our customers in the coming weeks.
“Whether you’re looking for inspiration to keep the kids busy, help tidying the home you’re now spending a lot more time in, planning an upgrade to your workout wardrobe or tips on preparing a baby’s nursery, we’ve got over 100 virtual services and experiences available to choose from.”
The retailers have also revealed how the nation has appeared to have rejected Dry January this year as wine and beer sales at Waitrose climbed by 27% and 49% respectively in the first full week of lockdown. Other items seeing big increases in sales included candles, bath oils, smart watches, fitness products, electric blankets and thermal clothing.
Meanwhile, sales of mince, slow cooking meats and beef short rib jumped by 48%, 63% and 110% respectively at Waitrose in the week.
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