In The Style collaborates with Happy Mum, Happy Baby by Giovanna Fletcher
In The Style has announced a new collaboration with Giovanna Fletcher’s Happy Mum, Happy Baby.
The partnership officially launched on 12 March with the ‘Not Just a Mother’ range, which is designed to celebrate and empower every kind of woman.
Featuring words and slogans inspired by real mums, the campaign for the range has been designed and developed by Fletcher together with a team of mothers working at both brands.
The move marks the first time that In The Style has partnered directly with another consumer brand.
Fletcher said: “In The Style is a perfect partner for us, with its’ focus on inclusivity and empowering women to be who they want to be. Our intention with the collection is to represent how strong and brave all mothers are.”
Adam Frisby, founder and chief executive of In The Style, added: “It’s great to be working with Giovanna and the Happy Mum Happy Baby brand and I am proud of what the teams have achieved working together on this range. We know lots of mums love In The Style so to bring them this inspiring range from the ultimate motherhood brand is very exciting for us.”
