In The Style hires Perrie Sian as first creative director
Fashion retailer In The Style has hired influencer Perrie Sian as its first creative director.
According to Drapers, she will be leading all creative aspects of the business, including driving the future growth of the retailer’s Fits casualwear brand and overseeing In The Style’s brand campaigns.
Sian launched her first collaboration with In The Style in 2021 and has been working with the business on the development of Fits over the past year.
Adam Frisby, founder and chief executive of In The Style, said: “I am delighted to announce Perrie as the new creative director of In The Style. Since Perrie began working with the brand two years ago, her work ethic and drive have been incredible and her eye for trends has cemented the phenomenal demand for Perrie’s collections, selling out over 24 collections since she came on board in 2021.”
In March, In The Style was acquired by Baaj Capital, a UK-based private family office, in a £1.2 million deal.