Frasers Group launches new retail media network
Sports Direct owner Frasers Group is launching a new retail media network as it looks to help brand partners connect with customers through highly personalised advertising.
Powered by Frasers’ first-party data, the new Elevate offering aims to empower brand partners to reach shoppers at key moments across the group’s physical and digital touchpoints, including in-store, online and off-site locations. The group said this capability has been enhanced by the recent launch of a new benefits based programme for its Sports Direct business.
Michael Murray, chief executive of Frasers Group, said: “Elevate marks a major step in achieving Frasers Group’s vision of building the planet’s most admired and compelling brand ecosystem, offering a significantly enhanced media proposition for brand partners – and this is just the beginning.
Frasers Group added that Elevate will offer an “unmatched breadth of retailers, unique depth of audience understanding and a true full-funnel scale” for brand partners across the its physical and digital advertising estate of 750+ UK stores, 60+ Everlast Gyms locations, Frasers Group-owned shopping centres, and national out-of-home advertising spaces.
Murray said: “We’re launching Elevate full scale, across Sports Direct, Flannels and Frasers, and have big aspirations to expand this offering into further markets. This underscores our commitment to delivering unparalleled, personalised services to our global brand partners and our customers.”
