Debenhams Group adopts new agentic AI tool ahead of peak period
Debenhams Group has rolled out a new agentic AI to help manage sales, stock and pricing more effectively across its brands.
The group said the technology will enable faster, data-driven decision making during its peak trading period, adding that it gives teams a clearer view of demand and performance so they can react quickly as shopping patterns change throughout the season.
Dan Finley, chief executive of Debenhams Group said: “As a digital-first retailer, we’re embracing AI to make smarter, faster decisions that simplify our operations and enhance the customer experience.
“This technology will transform how we manage stock and pricing – especially during the busy festive season – and help us continue to deliver great value and service across all our brands.”
The group’s brands include Pretty Little Thing, Boohoo, Boohoo Man, Karen Millen and Debenhams.
