Comet returns after 14 years with £10m relaunch as online marketplace
Comet has been revived as an online electricals marketplace, 14 years after it collapsed into administration.
The relaunch follows OnBuy’s acquisition of the Comet brand from Misco Technologies in May 2025. Operated by OnCommerce, the new business does not hold its own stock. Instead, it brings together products from 2,500 sellers in one specialist destination, and has launched with more than one million items across TVs, mobile phones, computing, gaming, cameras, kitchen appliances and household electricals.
Subscribe to TRBThe brand returns more than 90 years after it was first founded, and has kept its black and orange identity.
Cas Paton, chief executive of Comet, said: “Ask almost anyone in Britain about Comet and they’ll have a memory attached to it. It might be the first TV they bought when they moved out, the family computer, a games console at Christmas or the washing machine they suddenly couldn’t live without.
“Comet is a brand that still has such a positive impression on so many people. That connection hasn’t gone away, and now we have the opportunity to bring it back for a whole new generation.
“But this isn’t about trying to recreate the Comet of the past. We want to take that nostalgia, history and trust and build something for the way people shop today. Our ambition is simple: when you need something that plugs in, we want Comet to be the first place you think of.”
The relaunch is backed by a £10 million investment, as Paton ultimately looks to build Comet into a £1 billion business. The marketplace is now recruiting more sellers ahead of its first peak trading period.
Paton said: “We want to bring some competition back to the market, but in a way that creates opportunity for retailers and brands too. Comet already means something to British shoppers. Our job now is to turn that recognition into customers and sales for the businesses selling through us.”
