Cath Kidston re-opens Piccadilly flagship as experiential store
Cath Kidston has re-opened its global flagship on London’s Piccadilly as experiential store following a transformation.
Spanning 7,040 square feet, the ‘Home of Cath Kidston‘ is set across three floors and is designed to complement the brand’s new digital-first strategy.
Homeware and children’s categories feature strongly in the store due to their popularity increasing during the Covid-19 pandemic and the fact that they now account for 45% of sales. The shop also sells beauty and wellness, home entertaining and bespoke haberdashery products, as well as fabric by the metre and a range of Christmas gifts.
Melinda Paraie, chief executive at Cath Kidston, said: “London is at the heart of our brand and we are thrilled to introduce the newly reimagined 180 Piccadilly to our customers, just in time for Christmas. We are confident that our customers will recognise and love the quality and craft of the products in a highly curated environment, relatable to today’s lifestyle.”
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