Cardly enters UK market
Cardly, the online personalised mail and greeting card retailer, has expanded into the UK.
Founded in Australia in 2015 by Patrick Gaskin (pictured) and Tyson Cox, Cardly enables consumers and businesses to send personalised cards, letters and postcards that look they have been handwritten.
The company saw its sales climb by over 500% in its 2020-21 financial year due to strong demand from businesses during the Covid-19 pandemic when remote working became the norm. It is now forecasting that its turnover will increase by in excess of 400% year-on-year due to the strength of the UK greeting card market.
Gaskin said: “There’s a growing desire from individuals and businesses to return to more personal forms of correspondence, that show care whilst being time-efficient and scalable. People are used to sending cards online with Moonpig but sending handwritten mail is so much better. Our cards, letters and postcards can be sent at scale and they look like you put pen to paper yourself. That is why they work so much better than email and other forms of digital engagement.”
Cardly is now considering offering a new service where customers can send mail in their own writing straight from a connected device.
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