Card Factory sees significant growth in online sales
Greeting cards retailer Card Factory has said it has seen significant growth in the number of visitors, conversion and sales on its websites during the coronavirus crisis.
The Card Factory website has achieved sales growth of 267.5% since the UK’s lockdown began while the company’s Gettingpersonal site has grown its sales by 57.5%. To cope with the increased demand and to facilitate social distancing, the company has now opened a second fulfilment unit in Wakefield.
Although Card Factory’s shops have been closed during the crisis, the company is still supplying cards for sale in Aldi stores..
The shop closures have meant that all of Card Factory’s store staff have been furloughed under the government’s coronavirus job retention scheme. However, some support centre staff are working from home.
In preparation for re-opening, the company is currently working on changes to its store operations to accommodate the introduction of social distancing.
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