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Card Factory sales continuing to recover

Card Factory has said its sales are continuing to recover in the quarter ending 31 October with two-year like-for-likes showing a gradual improvement. On a two-year… View Article

GENERAL MERCHANDISE

Card Factory sales continuing to recover

Card Factory has said its sales are continuing to recover in the quarter ending 31 October with two-year like-for-likes showing a gradual improvement.

On a two-year basis, in-store sales were down 3% in the period, although the average basket value continued to exceed pre-pandemic levels with growth of 22.5%. This offset  lower transaction numbers which were down 20.9% on a two-year basis.

Card Factory said its online offerings are trading in line with expectations, with the stronger performance of Getting Personal offsetting a reduction in sales from cardfactory.co.uk.  Both brands continue to perform ahead of pre-pandemic levels.

Darcy Willson-Rymer, Card Factory chief executive, said: “We continue to see improved performance of the business as customers steadily return to shopping in stores.  This gives us confidence as we engage to realise the refreshed strategy and build our omnichannel offering.”

The company said customers are responding well to its Christmas ranges, which are selling well at present, although a third phase of Christmas cards and complementary products will be introduced shortly in around 350 stores.

Looking ahead, Willson-Rymer said: “We look forward to the future and the continued implementation of our strategy.  We are confident that the Group is well placed to take advantage of the growth opportunities available to it.”

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