Boots sales surge by 11.7% in fourth quarter
Boots has delivered an 11.7% increase in fourth quarter retail sales following strong footfall, particularly in its city centre, shopping centre, and travel stores.
The period’s performance contributed to healthy sales figures for the full year when Boots’ retail sales climbed by 12.5% in the 12 months to 31 August.
Meanwhile, online sales at boots.com increased by 28.9% in the quarter.
The retailer benefited from strong skincare sales which were up nearly 25% in the three-month period. Boots’ own-label skincare, including Boots Ingredients, Vitamin C, Collagen and Glow ranges, led the way, with sales up by over a third. Sales at No7 rose by over 20% driven by Boots’ new ‘age reversal’ range, Future Renew.
Boots said its its premium beauty category continued its rapid growth with sales up 20% for the quarter. Products from The Ordinary and Drunk Elephant performed particularly well.
The healthcare category also had a strong quarter, with both pharmacy and consumer health sales growing year-on-year.
Boots grew its number of active Advantage Card users to a three year high. The loyalty scheme offers savings for Boots Advantage Card members, including an always on 10% saving on Boots own brand products.
Seb James, managing director of Boots UK and ROI, said: “I am really encouraged to see continued strong performance as the work that we have done to expand our ranges, drive value and innovate in beauty seems to be resonating extremely well with customers. We have great plans for the year ahead including our new Beauty store in Battersea, a further extension of our beauty category, expansion of our online doctor service and much more.”
