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American Golf report “exceptional growth” coming from bricks and mortar

Sales at American Golf have reported an increase in sale of 55% over Christmas compared to the same period in 2019. The Warrington-headquartered company said its… View Article

GENERAL MERCHANDISE

American Golf report “exceptional growth” coming from bricks and mortar

Sales at American Golf have reported an increase in sale of 55% over Christmas compared to the same period in 2019.

The Warrington-headquartered company said its total revenue for the final three months of the year topped £40m after an increase in new golfers.

Sales of entry-level equipment sets for the 12 weeks ending December 31 increased by 35% compared to the same period in 2019, while the value of premium equipment purchases grew by over 300%.

American Golf achieved a pre-tax profit of £152,370 for the 12 months to January 31, 2021. That figure compared to the £6.2m pre-tax loss it reported in the 16-month period to January 26, 2020.

The firms turnover also totalled £115.4m for the 12 months, compared to £141.6m in the prior period.

Chief executive Gary Favell said: “We’ve worked hard in the past two years to position golf as a game everyone can play, from our partnerships and the events we support, to revamping our stores and investing in accessible ranges and complexes where all, from beginners to pros, can improve their game.

“This has really resonated with golfers of all abilities. Lockdown and Covid restrictions helped to attract new people to golf and fuel the passion amongst existing players to rethink and improve their game.

“We’ve been able to meet this demand at both ends of the market with an unwavering commitment to inclusivity and accessibility.

“Like many retailers, we’re seeing rapid growth in ecommerce. However, through offering a unique experiential retail experience, we’re also bucking wider retail trends and continuing to see exceptional growth coming from bricks and mortar.

“Around two thirds of our sales in the run up to Christmas were in store and at our ranges because we’re creating experiences and offering services that you can’t replicate online.

“Shoppers want to come and chat to pros and try equipment with them – this is why we’re investing in creating a whole golf experience through ranges and courses. It’s so much more than traditional retail and is winning with golfers at all levels of their game.”

American Golf has 95 stores across the UK and Republic of Ireland.

 

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