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Amazon dominated UK paid search in 2016

New figures have revealed that Amazon.co.uk was the leading UK retailer in paid search advertising during the last year. According to new rankings released by the… View Article

GENERAL MERCHANDISE

Amazon dominated UK paid search in 2016

New figures have revealed that Amazon.co.uk was the leading UK retailer in paid search advertising during the last year.

According to new rankings released by the Kantar Media company AdGooroo, the retailer generated almost 35 million clicks, over 8.5 million more than the next advertiser in the ranking.

The study ranked the top 20 UK paid search advertisers based on Google.co.uk desktop text ad clicks on the top 50,000 keywords between January and December 2016.

Companies featuring prominently in the top 20 include travel brands booking.com, which came in second place, and onthebeach.co.uk, Trivago, Expedia and Airbnb.

Retailers in the top 20 rankings list include ASOS, JD Sports, Boots, John Lewis and Asda.

Eric Marcy, chief revenue officer at AdGooroo, said: “Our findings not only reveal the top paid search advertisers in the UK but also mirror the most popular industry sectors in the UK market: retail, travel and financial services. In particular, the presence of so many travel brands at the top of the ranking highlights a particularly competitive market for companies in this sector.”

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RETAIL EVENTS

The HR Summit 2019
The HR Summit 2019
8 October 2019
Hallam Conference Centre, London W1W 6JJ
Company values, collaboration with employees and driving a major HR transformation to create a truly omnichannel experience, need to be at the heart of the organisation's culture and brand
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, London W1G 9DT
SENIOR-LEVEL FORUM FOR HEADS OF MARKETING, DIGITAL, ECOMMERCE AND CX
Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Future of Customer Engagement 2020
Future of Customer Engagement 2020
10 June 2020
Cavendish Conference Centre, London W1G 9DT
The 11th Annual Retail Customer Engagement Conference