3i to acquire Agent Provocateur

Funding will allow Agent Provocateur to pursue further growth opportunities.

Jennifer Dunstan, 3i Partner Buyouts, commented: “We are delighted to be investing in such a unique and exciting brand as Agent Provocateur. The company has a fantastic reputation and is already well established throughout Europe. We believe there is enormous potential for the business to continue to grow and look forward to using both our retail experience and our global network to help Agent Provocateur achieve this ambition.”
Agent Provocateur was founded in 1994 by Joseph Corr and Serena Rees. Rees has decided to pursue new opportunities whilst Joseph Corr will be staying with the business as Creative Director.

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