Zizzi partners with Sainsbury’s on first grocery range
Italian restaurant Zizzi is partnering with Sainsbury’s on the launch of its first ever grocery range.
Sainsbury’s will begin selling three frozen Zizza pizzas that are all based on one of the restaurant’s most popular menu offerings, the hand stretched Rustica Pizza.
Due to launch on 13 September, the exclusive selection will include Piccante Pepperoni, Margherita Classic and Vegan Jackfruit Pepperoni pizzas. The products will all be made from premium restaurant quality ingredients to evoke the Zizzi restaurant experience at home.
Natasha Metcalf of Sainsbury’s said: “We have seen increasing demand for restaurant quality food that consumers can enjoy in the comfort of their own home, and with recent events many more consumers are opting for options that gives them flexibility and allows them to recreate restaurant experiences at home. We’re confident Zizzi’s Rustica Pizzas will be a big hit and look forward to welcoming them into stores.”
The partnership is part of the supermarket’s Future Brands initiative and marks the start of Zizzi’s plans to make retail an important part of its business following the Covid-19 pandemic.
Harry Heeley, managing director at Zizzi, said: “We are delighted that our Rustica pizzas will be available exclusively at Sainsbury’s. This is an important step for us as a business as we grow beyond restaurants, and what better way to start than with a true Zizzi Favourite. This iconic Zizzi dish is always a popular choice with our customers, and we are proud that we have been able to bring the best of our menu to retail.”
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