Waitrose celebrates animal welfare standards in relaunched Food To Go range
Waitrose has relaunched its Food To Go range with the championing its animal welfare standards and products that have UK sourced ingredients
Following a bold design refresh of the range, the supermarket is highlighting its use of higher welfare chicken, eggs, beef, lamb and pork in its sandwiches, salads and wraps.
Jake Pickering, Waitrose & Partners senior agriculture manager, said: “Waitrose is number one for animal welfare and the place to shop for quality, delicious British food. 100% of our own label fresh meat, milk and shell eggs are sourced from British and Irish farmers and used as ingredients in our sandwiches, salads and wraps.
“Welfare standards often slip in other shops when it comes to ready made lunch products but customers don’t have to compromise at Waitrose. We are making that even clearer to our customers with our new bolder and brighter packaging.”
Waitrose has called on the Government to strengthen animal welfare labelling so people can be in the know about how their food’s been produced, regardless of where they choose to shop.
Pickering added: “We have seen the success story in terms of demand for higher welfare products with welfare labelling on eggs.”
Environment Secretary Steve Barclay said: “It’s great to see supermarkets championing high-welfare products and backing British farmers – I saw this for myself recently when visiting a pig farm in Norfolk which supplies Waitrose with high-welfare pork.
“Food labelling is so important to helping people chose quality British produce, which is why I announced at the Oxford Farming Conference that we will soon be consulting on plans to standardise and simplify packaging information.”
The retailer has also announced further packaging innovations as part of the range to reduce plastic and increase recyclability of its packaging.
