Vegan sales grew by 34% at Ocado in January
Online grocer Ocado Retail has found that more customers than ever decided to try ‘Veganuary’ this year as sales of general vegan products increased by 34% compared to January 2021.
The retailer said sales of non-dairy cheese sales rose by 24% in the month, while sales of non-dairy milk and egg alternatives grew by 51% and 58% respectively. In addition, sales of dairy milk declined by 9% in January compared to December as a growing number of consumers experimented with alternatives, such as DUG’s barista potato milk and Lilk’s oat, coconut and quinoa blend.
Meanwhile, sales of vegan ready meals climbed by 14% in the last week of January compared to the first, whilst fruit and vegetable sales fell by 5% across the same period. Customers also turned to more meat alternatives such as Meatless Farm’s plant based chicken breasts, and sales of vegan burgers increased by 13% comparatively.
Ocado also found that Brighton had the highest number of vegan purchases per order in January, closely followed by Norwich, East London and Manchester. In contrast, customers in the North East bought the fewest vegan products.
Laura Harricks, chief customer officer at Ocado Retail, said: “Being the UK’s only pure play online grocery retailer means that we have real-time insight into what our customers are looking for. With Brits looking to eat more sustainably, the growth of the Veganuary trend emphasises appetite to embrace an alternative diet. With thousands of vegan products available on Ocado.com, and a wider range than any other supermarket, we’re always on hand to support the nation’s dietary preferences, in January and beyond.”
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