Tesco introduces new signage to help customers find mark-down bargains
Tesco is introducing new signage for its in-store ‘Reduced to Clear’ areas following a sharp rise in the number of shoppers looking for yellow sticker deals during the cost-of-living crisis.
A new YouGov survey commissioned by Tesco has found that 69% of shoppers now look out for mark downs and that 33% of customers are seeking out reduced items more frequently.
In response, Tesco has given its ‘Reduced to Clear’ areas a facelift which will roll out to 100 stores by Christmas, and to more stores throughout 2023.
The new signage lets customers know that items are “Reduced in price – just as nice”. The supermarket said it hopes the move will tempt the 29% of people who said they would shop reduced items more often if the section was made more visually appealing.
Tesco chief customer officer Alessandra Bellini explained: “We want customers to spend less at Tesco, and our ‘Reduced in Price’ sections in stores now offer the reassurance that these products are just as nice and are another reminder there’s great value to be found on every aisle at Tesco.”
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