THE RETAIL BULLETIN - The home of retail news
Click here
Home Page
News Categories
Commentary
CX
Department Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Uncategorized
Retail Events
People in Retail Awards 2024
Retail HR Summit
THE Retail Conference
Retail HR North 2025
Retail Ecom North
Omnichannel Futures 2025
Retail HR Central 2025
The Future of The High Street 2025
Retail Ecom Central
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Tesco introduces new signage to help customers find mark-down bargains

Tesco is introducing new signage for its in-store ‘Reduced to Clear’ areas following a sharp rise in the number of shoppers looking for yellow sticker deals… View Article

FOOD AND DRINK NEWS UK

Tesco introduces new signage to help customers find mark-down bargains

Tesco is introducing new signage for its in-store ‘Reduced to Clear’ areas following a sharp rise in the number of shoppers looking for yellow sticker deals during the cost-of-living crisis.

A new YouGov survey commissioned by Tesco has found that 69% of shoppers now look out for mark downs and that 33% of customers are seeking out reduced items more frequently. 

In response, Tesco has given its ‘Reduced to Clear’ areas a facelift which will roll out to 100 stores by Christmas, and to more stores throughout 2023.

The new signage lets customers know that items are “Reduced in price – just as nice”. The supermarket said it hopes the move will tempt the 29% of people who said they would shop reduced items more often if the section was made more visually appealing.

Tesco chief customer officer Alessandra Bellini explained: “We want customers to spend less at Tesco, and our ‘Reduced in Price’ sections in stores now offer the reassurance that these products are just as nice and are another reminder there’s great value to be found on every aisle at Tesco.”

Subscribe For Retail News