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Sweet partnership with Swizzels and Bird & Blend

Sweet manufacturers Swizzels have teamed up with independent tea company Bird & Blend to launch an exciting new range of tea blends this summer. If you… View Article

FOOD AND DRINK NEWS UK

Sweet partnership with Swizzels and Bird & Blend

Sweet manufacturers Swizzels have teamed up with independent tea company Bird & Blend to launch an exciting new range of tea blends this summer.

If you love the iconic tastes of Parma Violets, Love Hearts, Drumsticks and Refreshers, you can now try them in tea form – a sweet treat for Swizzels fans across the country.

Independent tea company Bird & Blend are leading the way with tea innovation in the UK, creating exciting flavours by blending a range of ingredients including herbs, flowers and fruit.

Sweet manufacturers Swizzels have worked closely with the tea experts at Bird & Blend to create the new sweet-inspired teas.

There will be four different tea blends inspired by the nation’s favourite sweets; Love Hearts, Refreshers,  Parma Violets and Drumstick Lollies. Each contains the distinctive smell and taste of the beloved sweets with flavourings including:

  • Love Hearts  – Apple pieces, Rosehip, Hibiscus and Elderberries.
  • Parma Violets – Black Tea, Hibiscus and Mallow Flowers.
  • Refreshers – Apple pieces, Rosehip, Lemongrass, Orange Peel and Calendula Petals.
  • Drumstick – Apple pieces, Rosehip, Hibiscus, Chinese Oolong Tea, Sunflower Petals and Freeze-dried Raspberry.

This year is a milestone year for the sweet manufactures as they celebrate their 95th birthday, Jeremy Dee, Managing Director at Swizzels explains: “We’re really excited to be collaborating with Bird & Blend as part of our milestone birthday celebrations. To be able to work with another innovative brand and watch the tea blends come to life has been amazing.

There is nothing more quintessentially British than sitting down to enjoy a cup of tea and being able to experience some of our most well-known sweet flavours in tea form is really incredible.”

Bird & Blend Co-Founder, Krisi Smith added, “I absolutely loved creating Swizzels inspired tea and we’re super happy with the blends! It was lots of fun and actually quite nostalgic for me turning my beloved childhood sweets into flavourful fun teas! We’re thrilled to be part of their 95th anniversary year and so excited to be collaborating with Swizzels.”

The tea will be sold online on the Swizzels and Bird & Blend websites and in all Bird & Blend stores across the UK.

 

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