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Sainsbury’s to match Aldi on hundreds of prices

Sainsbury’s has begun price matching hundreds of food items against discount supermarket Aldi. Shoppers will be able to find 250 Sainsbury’s and branded products price matched… View Article

FOOD AND DRINK NEWS UK

Sainsbury’s to match Aldi on hundreds of prices

Sainsbury’s has begun price matching hundreds of food items against discount supermarket Aldi.

Shoppers will be able to find 250 Sainsbury’s and branded products price matched to the equivalent products at Aldi  in categories such as meat, chicken, fresh fruit, vegetables and dairy.

Examples include By Sainsbury’s 21 Day Matured Rump Steak 225g reduced to £2.32 from £2.50, By Sainsbury’s British Whole Chicken Breast Fillets 1kg reduced to £4.79 from £5, and By Sainsbury’s Plain Flour reduced to 45p from 80p.

Sainsbury’s chief executive Simon Roberts said: “We are making great progress delivering our Food First plan and I’m determined that in these tough times, we do even more to help our customers save money. Our new commitment to match Aldi prices on hundreds of our most popular products will mean our customers can be confident that they are getting the quality they expect from Sainsbury’s at great prices.”

The campaign will run alongside Sainsbury’s Price Lock campaign which currently has around 2,500 everyday products on price lock for at least eight weeks.

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