Sainsbury’s to launch non-alcoholic and low alcohol pop-up pub
Sainsbury’s is to open a new pop-up which it claims will be the UK’s first no and low alcohol pub.
The Clean Vic No & Low Alcohol pub will open its doors on London’s New Oxford Street from 24 to 25 July. The retailer said it will look like a traditional pub but all the drinks on offer will be entirely non-alcoholic or have an ABV of just 0.5%.
Drinks served will include beers, wines and mocktails as well as the UK’s first non-alcoholic dark distillate, Celtic Soul.
Entry to the pub will cost £5, which also entitles customers to choose two drinks and two bar snacks.
The pub will also be offering masterclasses for customers looking for inspiration on how to cut down on their alcohol intake. These will include a cocktail making class by Sober Girl Society founder Millie Gooch. There will also be a range of no and low ABV beer tasting sessions. Each workshop will cost £12 with entry to the pub included.
The move follows a 31.8% uplift in sales of no and low alcoholic products at Sainsbury’s in the last twelve weeks and a 33% increase in customers searching for non-alcoholic products on its website.
Anne Cooper, buyer at Sainsbury’s, said: “From speaking to customers, we know there is still some uncertainty about what these no and low alcohol products taste like and how they are made. So, our specially curated workshops in the Clean Vic will help customers learn more about these drinks, providing key tasting notes given by the experts.”
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