THE RETAIL BULLETIN - The home of retail news
HOME
Department Stores
Electricals
Entertainment
Fashion
Food & Drink
General Merchandise
Health & Beauty
Home & DIY
Interviews
Newsletter
Property
Shopping Centres & Retail Parks
Sports & Leisure
RETAIL INSIGHTS
RETAIL SOLUTIONS
• The HR Summit 2019
• AI in Retail Conference 2019
• Omnichannel Futures Conference 2020
• Future of Retail Marketing 2020
ABOUT
CONTACT
SUBSCRIBE FOR FREE
Sainsbury’s stores to trial autism friendly initiative

Sainsbury’s is trialling an autism friendly initiative at three stores in Liverpool as it looks to help the city achieve its goal of being the first… View Article

FOOD & DRINK

Sainsbury’s stores to trial autism friendly initiative

Sainsbury’s is trialling an autism friendly initiative at three stores in Liverpool as it looks to help the city achieve its goal of being the first autism friendly city in the UK.

Staff at the participating stores have received training from community enterprise Autism Adventures on the symptoms of autism and what can make a supermarket visit stressful for children with autism, as well as practical tips to help. They have also spent time with a child with autism to learn from them directly.

The trail will see each store offering activity bags on request which have been designed in partnership with a local autism charity. Parents will also be able to ask for a number of store modifications when they begin their shopping trip, from turning off the tannoy to opening ‘priority’ checkouts should queuing be particularly difficult for their child. In addition, they can request that music in the café to be turned off and can use the retailer’s Assisted Shopping service.

Natalie Dunn, Sainsbury’s head of customer experience, said: “There are many aspects of a visit to the supermarket which can be stressful for parents of children with autism, so we are trialling ways in which we can make their lives easier.

“We’ve invested in bespoke training for our colleagues in the area, all of whom are keen to put their learnings into practice and make a positive difference to our customers’ lives.

“We are excited to hear feedback from parents of children with autism and hope that the learnings from this trial will enable us to make a difference to customers across the UK.”

In 2014, Sainsbury’s introduced trolleys for older disabled children. It is also in the process of moving from fluorescent lighting to energy-efficient LED lighting in its stores, which it says will be beneficial to children with autism who can be affected by bright, fluorescent lighting. All three stores in the trial have the trolleys designed for disabled children as well as LED lighting.

The trial is taking place at Sainsbury’s Rice Lane, Sainsbury’s Woolton and Sainsbury’s East Prescot Road. 

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

The HR Summit 2019
The HR Summit 2019
8 October 2019
Hallam Conference Centre, London W1W 6JJ
Company values, collaboration with employees and driving a major HR transformation to create a truly omnichannel experience, need to be at the heart of the organisation's culture and brand
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, London W1G 9DT
CONFERENCE AIMED AT RETAILERS WORKING IN MARKETING, IT, DIGITAL, DATA AND TECHNOLOGY
Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Future of Retail Marketing 2020
Future of Retail Marketing 2020
9 June 2020
Cavendish Conference Centre, London W1G 9DT
The Future of Retail Marketing for Customer Engagement