Sainsbury’s launches ‘Occasions by Sainsbury’s’ and specialist butcher and fish service
Sainsbury’s has launched a new offering called Occasions by Sainsbury’s which aims to “take the hassle out of hosting” for customers.
Replacing the retailer’s previous Food to Order microsite, it includes bespoke products to suit any occasion that are available to order for delivery or collection alongside the customer’s regular shop.
Dishes range from ready-to-serve sandwich platters, pizzas and sides to sushi, desserts and Dine-In meals for a dinner party like pies and curries.
Summer products such as the Taste the Difference King Prawn Platter and Pina Colada Cheesecake will sit alongside permanent items in the range, including children’s birthday cakes and larger cakes for big celebrations.
Rhian Bartlett, chief commercial officer at Sainsbury’s, said: “At Sainsbury’s, our ambition is to be customers’ first choice for food. We know that our customers lead busy lives, with many citing a lack of time as a barrier to hosting and we’re here to make the precious time spent together as easy as possible when it comes to entertaining.
“Taking inspiration from this insight, we’ve launched the new Occasions by Sainsbury’s range, to offer delicious, quality, convenient options to our customers for any occasion.”
Sainsbury’s has also announced the launch of an online-exclusive butcher service offering specialist and premium cuts, freshly prepared by expert butchers for customers to order in advance, such as the Taste the Difference Lamb Guard of Honour and Large Beef Chateaubriand.
In addition, the retailer has partnered with Sound Seafood to offer customers wild-caught fish and seafood for delivery to their door.
Bartlett added: “Our new butcher and specialist fish services perfectly complement this, offering bespoke, made-to-order food that can be ordered directly from our online grocery site, creating a new level of convenience for our customers with everything in one place.
“We will continuously add to the Occasions by Sainsbury’s range in line with seasonal celebrations and everyday occasions that call for something extra special.”
Products from the Occasions range are available to order with a lead time of four days. Over 200 made-to-order products will be offered by the end of the year with over half being brand new.
