Sainsbury’s launches healthy food overnight drive-through aimed at shift workers
Sainsbury’s has launched a temporary overnight drive-through that will provide free hot and healthy meals from its new Flourish health range.
Running for three nights only from 25 to 27 January, the initiative is aimed at shift workers who may find it difficult to maintain healthy eating habits.
Sainsbury’s said its research has shown that shift workers have some of the most unhealthiest diets in the UK with 79% saying unhealthy eating patterns are made worse by overnight working.
In a bid to help solve the problem, the drive-through will offer customers access to products ranging from healthy hot prepared meals to salads, snacks, smoothies and more.
Claire Hughes, Sainsbury’s director of product and innovation, said: “It is a shame that night shift workers don’t have the same access to healthy, balanced meals as those working a regular 9 to 5, particularly as these eating habits are causing them to feel tired, whilst not keeping them full.
“We hope that Sainsbury’s new Flourish range will help to address that, with the Fuelling Station offering the chance to try nutritious options for free. Flourish has been developed as a positive approach to health, created alongside chefs and nutritionists.
“The range is all about delicious food with healthy ingredients that support a balanced diet. We hope it makes it easier not just for shift workers, but for everyone to find solutions for convenient healthy eating.”
The Flourish Fuelling Station will be open over the three night period from 5pm to 8am at the Sainsbury’s Petrol Station at London Colney. If successful, the supermarket said it may explore providing further solutions to offer hot food options during unsociable hours in the future.
