Sainsbury’s investment in price to top £500 million
Sainsbury’s says its investment in price to help customers navigate the cost of living crisis is set to top more than half a billion pounds when planned lower prices are included.
With the latest investments, a total £500 million of savings will have been delivered to customers since the supermarket initiated its plan to put food back at the heart of the business in March 2021. The amount includes price cuts in the last financial year as well as in the year up to March 2023.
Simon Roberts, chief executive at Sainsbury’s, said: “The cost of living is having a huge impact on our customers’ and colleagues’ lives and we understand that, right now, every penny counts. We are determined to stand side by side with our customers and we are relentlessly focused on driving savings that can be reinvested into keeping food prices low. Customers can be reassured that when they shop at Sainsbury’s they are getting fantastic value and quality, which means they do not need to go anywhere else to get low prices.”
The supermarket’s investment focuses on everyday items like milk, eggs, meat, fish, fruit and vegetables and key household products. This includes campaigns such as Price Lock, which holds the prices of over 1,800 essential items for at least eight weeks.
