Sainsbury’s adds over 100 products to its Aldi Price Match range
Sainsbury’s has boosted its Aldi Price Match offering with the addition of over 100 products as it looks to make the start of the summer “more affordable” for customers.
The supermarket is cutting the prices of household essentials like shower gel, handwash, cotton wool and pet food, as well as popular categories such as bacon, sausages, feta and picnic food.
Sainsbury’s is also expanding the variety of red, white, and sparkling wines price matched to Aldi, including Champagne, Cava, and Prosecco for the first time
Richard Crampton, Sainsbury’s commercial director – fresh and convenience, said ” With household costs going up, we’re working tirelessly to keep prices low for customers when doing their big shop at Sainsbury’s.
“With the biggest ever Aldi Price Match, we’re introducing hot weather favourites such as dips, ice cubes and fizz as well as family staples such as shower gel, cotton wool and period care, ensuring shoppers budgets can go even further this summer.”
The move means the supermarket will now offer 800 products price-matched to Aldi which it claims is more than other retailer.
