M&S transforms cereals range to meet demand for natural ingredients
M&S has transformed its cereals range with new muesli, granolas and oats that contain natural ingredients instead of flavourings for sweetness.
The move means that 31 new and improved cereals, including Matcha and Raspberry Overnight Oats and Triple Nut Muesli, have hit the retailer’s shelves this week.
Subscribe to TRBThe upgraded products make use of fruits like apples, sour cherries and figs to deliver natural sweetness which means the range has had over 40 tonnes of sugar removed.
M&S said this first phase of a two-part cereal transformation follows increased customer demand for recognisable natural ingredients.
Kathryn Turner, director of product development at M&S, said: “Using the best ingredients and methods we all know and love from scratch cooking, our new and improved granolas, mueslis, and porridge pots are designed with whole, nutritious foods like almonds and brazil nuts, and apples and sour cherries.
“We know that customers are looking for choice in their breakfasts, and so as well as improving existing cereals, we have brought brand new products into the range like the Matcha and Raspberry Overnight Oats and Café Latte porridge pot – made for those on the move.”
Packaging across the range has been transformed to modernise the look and feel, with larger windows and a cleaner design that creates space to highlight the full ingredient list.
