M&S brings back viral strawberry sandwich and launches new chocolate and pistachio version
M&S has brought back its Strawberry & Creme Sandwich that went viral last year.
The product was a best seller when it launched last summer with more than one million sold in just five weeks.
Subscribe to TRBThe retailer has also introduced the Chocolate, Strawberry & Pistachio Creme Sandwich, just in time for Wimbledon. Made on cocoa-enriched bread, it combines British strawberries with a layer of Fairtrade dark chocolate sauce on one side and roasted pistachio crème on the other.
M&S said the launch was made possible by a £900,000 investment from supplier Greencore in a dedicated nut production facility at its Northampton factory. The facility produces nut-containing M&S food-on-the-move products safely and at scale, and has supported both the launch of the new sandwich and the retailer’s Bang Bang Chicken Wrap.
Alex Freudmann, managing director of M&S Food, said: “Our long-term supplier partnerships are central to the transformation of M&S Food. They give us the confidence and capability to keep innovating at pace, while investing with us in the quality, consistency and scale our customers expect from us.
“Greencore’s dedicated nut production facility at Northampton is a great example of that partnership in action – creating new capability in one of our fortress factories and helping us bring distinctive, market-leading products like our Chocolate, Strawberry & Pistachio Creme Sandwich to customers.”
