Søstrene Grene to open new store in Wimbledon this summer
Danish lifestyle brand Søstrene Grene is continuing its UK expansion with a new store opening in Wimbledon this summer.
Situated in the heart of the shopping district, the shop will offer the brand’s range of homewares, kitchen accessories, furniture, craft supplies, and gifts and toys. It will also stock the brand’s popular ‘mini home’ collection for children, as well as party supplies to stationery and wrapping.
Mikkel Grene, chief executive and co-owner of Søstrene Grene, said: “Wimbledon is an exciting next step in our London expansion. It’s a vibrant area with a strong local identity, and we see real opportunity to connect with customers looking for both quality and calm in their shopping experience. We’re proud to keep growing our presence in the capital and to introduce more people to the world of Søstrene Grene.”
With more than 300 stores across 17 markets, the retailer is aiming to have 100 new stores in the UK by 2027.
Never Miss a Retail Update!Søstrene Grene’s UK venture partners, Norma Jacob and Richard Power, operate stores across Northern Ireland, Wales, Scotland and the South of England.
Jacob said: “Wimbledon is a place where people value both quality and character and that aligns perfectly with what Søstrene Grene offers. Every new store is a chance to shape something special for the local community, and we’re excited to bring our unique shopping experience to this part of London. We’ve seen a fantastic response across the city so far and we believe Wimbledon will be no exception.”
