Morrisons removes all plastic from its Christmas gift wrap range
Morrisons has ditched plastic packaging from its range of Christmas wrapping paper, gift tags and bags.
The supermarket said the move has resulted in the removal over 3.1 tonnes of plastic shrink wrap from its wrapping paper alone.
This year, gift bags are made of recyclable paper while their plastic ribbon handles have been replaced with a paper twist or paper braid alternative.
To make it easier for customers to dispose of festive wrapping, Morrisons is also launching a fully recyclable sticky tape.
Jodie Mackrill, buying manager for Christmas and events at Morrisons, said: “We are always looking to find ways to reduce and remove plastic packaging across all of the products we sell. It’s what our customers tell us they want too.
“During the Christmas period, 269,423 miles of wrapping paper are used every year, contributing to plastic ending up in landfill. Our new entirely plastic-free Christmas wrap and gift range means customers can have a more sustainable Christmas and we hope that cutting costs on gift bags and wrapping paper will help them in that.”
To help customers during the cost-of-living crisis, the supermarket has halved the price of wrapping paper from last year to 99p.
The new range forms part of Morrisons’ plans to reduce plastic packaging by 50% and to make all own-brand plastic packaging recyclable, reusable or compostable by 2025.
