Morrisons launches one of its biggest ever price cut campaigns
Morrisons is launching one of its biggest price cut campaigns by reducing prices on over 500 products.
The supermarket has also introduced a number of new and improved multi-saves as it looks to help shoppers with the cost of living crisis.
Morrisons said the lower prices comprise 6% of its total volume sales across store cupboard essentials, fridge staples and frozen items.
While prices for individual items like coffee and nappies have been reduced, the supermarket has also cut prices for the key ingredients required for making different meals such as packed lunches or evening dinners. This has included reducing prices for white baguettes, ham, multi-packs of crisps and sausage rolls as well as mince, rice and kidney beans.
The reductions have encompassed a cut in the price of a quarter of its 235 entry level products which include ‘Morrisons Savers’, ‘Morrisons Wonky’ in produce and ‘Morrisons Essentials’ in homeware and health and beauty.
The supermarket has also added over 180 additional products to new and improved multi-save promotions including a ‘Buy 2 for £1.80’ on cereals, a ‘Buy 2 for £3’ on breaded chicken and a ‘Buy 2 for £5’ on ready meals.
David Potts, chief executive of Morrisons, said: “We know that our customers are under real financial pressure at the moment and we want to play our part in helping them when it comes to the cost of grocery shopping. These price cuts will have a noticeable and long term impact on our customers’ budgets and demonstrate our commitment to offering them the best possible value.”
Morrison has now launched a Compare & Save campaign in-store to help customers identify the savings they can make by choosing Morrisons own brand products over branded items. It is s also continuing to run deals such as a pizza meal for £10 which includes two pizzas, two sides and a drink.
The price cuts will be communicated via TV and print advertising, digital, online and in store point of sale. The supermarket is also running an in-aisle Savers event until 8 May.
