Morrisons gives away 25 million sunflowers seeds to customers
Morrisons has been giving away 25 million sunflower seeds to customers this week as it looks to “lift the spirits of the nation”.
The seeds are being offered to customers in packs of ten at the checkout when they have finished their shopping. They are also being included with online shopping orders.
In addition, Morrisons Community Champions are working with schools, care homes and community groups to distribute the packs and plant the seeds in their local areas.
The move follows a suggestion by Rose Morgan, Community Champion at Morrisons Peckham store, that it would help customers plant hope for a brighter future as lockdown restrictions start to ease.
David Potts, Morrisons chief executive, said: “This has been a very difficult year for our country and this winter has seemed especially dark and tough. So as spring arrives, and with Covid seemingly in retreat, we want to help celebrate the growing sense of national optimism by planting these sunflowers across the UK, representing the brighter and lighter times of hope ahead.”
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