Morrisons appoints new chief executive
The Morrisons supermarket chain has appointed Rami Baitiéh as its new chief executive.
Previously chief executive of Carrefour France, Baitiéh will succeed David Potts who has headed up Morrisons for the last nine years.
Baitiéh will take up his new role in November, but will work closely with Potts during a handover period to ensure a smooth transition.
Sir Terry Leahy, senior advisor at Morrisons’ owner CD&R, said: “Rami is an exceptionally talented and highly capable leader with a strong track record of driving performance wherever he has been posted. Rami will bring energy, innovation, and dedication to expanding Morrisons loyalty programmes and digital reach, while ensuring that the company’s long legacy of quality, and mission to deliver value for shoppers is preserved.
“I also want to thank David for his nine years of dedicated service to Morrisons and our customers. David skilfully led the renewal of the Morrisons brand as well as navigating several twists and turns during his tenure, including the Covid pandemic and the cost-of-living crisis, but he leaves the company poised for growth.”
According to his LinkedIn profile, Baitiéh has worked with Carrefour France since 1995.
Morrisons has also announced that its group like-for-like sales grew by 2.9% in 13 weeks to 30 July to mark a fifth consecutive quarter of growth.
Commenting on Baitiéh’s appointment, Potts said: “Rami is joining a very special company with talented and dedicated colleagues and a unique position in British grocery, food making and farming. The Q3 results today show that the business is once again on a steady growth path with plenty of opportunities ahead and I’m full of confidence about its future.
“In my remaining time as CEO, I will be working hard to prepare for the handover, and I look forward to giving Rami all the assistance and advice that he needs during the transition.”
