McDonald’s UK to be “a market leader” in plant-based food
McDonald’s UK has launched its Plan For Change sustainability campaign, promising to be the “market leader” in vegan food
McDonald’s UK has announced its Plan for Change sustainability campaign. The plan outlines the ways in which the fast-food chain is working towards making a difference to its communities and the environment. McDonald’s has pledged to become a “market leader in vegan plant-based food” by 2025. The announcement comes just weeks after the chain launched its first vegan burger.
Several initiatives are already underway, including the development of McDonald’s first restaurant built to a UK industry net zero emissions standard in Shropshire. When the restaurant opens next month, it will be a first for the UK industry and will act as a blueprint for future new builds.
McDonald’s UK&I has also set a target to ensure customer packaging is made from renewable, recycled or certified sources and designed to be recyclable or compostable, by 2024.
The Plan for Change will also see McDonald’s UK&I go even further to offer its customers more choice. A new Nutrition Innovation Council will develop more balanced options without compromising on taste. The business has also set an ambition to offer customers market leading vegan plant-based food and drink, beginning with the recent launch of its 100% vegan McPlant burger.
Paul Pomroy, Chief Executive, McDonald’s UK & Ireland said: “McDonald’s has a long history of taking action where it really matters to the communities we serve. But we are at a moment now where we need to accelerate our ambition and work even harder to look after each other and the planet. This new Plan for Change is not just our sustainability strategy, it’s our business priority. That means it isn’t a plan for one change, but for many – changes that together, with 1,400 restaurants, over 130,000 people, 23,000 British and Irish farmers and 4 million customers visiting every day, really will add up.”
To find out more on Plan for Change , visit – www.mcdonalds.co.uk/planforchange
