Mallow & Marsh acquired by The Serious Sweets Company
Confectionery brand Mallow & Marsh has been acquired by Harrogate-based The Serious Sweets Company (SSC) for an undisclosed sum.
Mallow & Marsh was established in 2013 by Harriot Pleydell-Bouverie with a mission to “put good marshmallow on the map”.
Speaking about the acquisition, Pleydell-Bouverie said: “This transaction marks an exciting milestone for Mallow & Marsh as we capitalise on the ongoing demand for lighter treats that deliver on quality and indulgence.
“After an incredible journey, I’m proud of the role Mallow & Marsh has played in bringing premium marshmallow into the mainstream and the growth we’ve achieved through the efforts of a passionate and hardworking team.
“We firmly believe that in SSC we’ve found a partner that not only shares our ambitions, but also our values, and we’re delighted they are committed to continuing this journey.”
Meanwhile SSC manufactures and supplies premium own-label treats to major retailers in the UK and also has a successful international business. In 2022 the company added the Mighty Fine and Mr Stanleys confectionery brands to its portfolio.
Rob Whitehead, managing director at SSC, said: “We’re delighted to bring Mallow & Marsh into the family and continue the journey that Harriot and the team have brilliantly led.
“The opportunity for premium confectionery sits firmly with consumers’ track record of demanding the very best as a little pick-me-up, through good times and bad.
“Mallow & Marsh really helps us to deliver that with their lighter treats. We can’t wait to support all our brands and reach further afield over the next few years.”
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