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Little Moons partners with L Catterton to accelerate growth

Premium dessert brand Little Moons has announced that the European fund of L Catterton has acquired a significant minority stake in the business. Founded in 2010… View Article

FOOD & DRINK

Little Moons partners with L Catterton to accelerate growth

Premium dessert brand Little Moons has announced that the European fund of L Catterton has acquired a significant minority stake in the business.

Founded in 2010 by siblings Vivien and Howard Wong, Little Moons makes bite-sized balls of artisanal gelato wrapped in a layer of mochi dough without the use of preservatives or artificial ingredients. Its products are sold both in restaurants and stores such as Tesco, Sainsbury’s, Asda, Morrisons, Waitrose, Ocado, Whole Foods Market and Selfridges Food Hall.

Howard Wong said: “This transaction marks an exciting milestone for Little Moons, which began as a small family business 12 years ago, as we capitalise on the explosive demand for our mochi ice cream both in the UK and internationally.

“We firmly believe that in L Catterton we’ve found a partner that shares not only our ambitions but also our values, and their support will help us to scale our reach globally.”

With L Catterton’s support, the company is planning to accelerate growth and international expansion.

Jean-Philippe Barade, a partner in L Catterton’s Europe fund, added: “Little Moons has developed a market-defining brand with significant global expansion potential. We see a tremendous opportunity to accelerate growth and expansion not only within the attractive and growing premium ice cream category, but also within the even larger premium snack category.”

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