Lidl switches to electronic shelf labelling
Lidl is changing how it displays its prices following a successful trial of electronic shelf labelling in over 35 stores.
The supermarket said the move is likely to save over 206 tonnes of carbon each year through paper and packaging reductions. Ink usage will also be drastically reduced.
Since Lidl launched the trial of electronic shelf labels in 2022, over two-thirds of shoppers surveyed said they didn’t notice the subtle change. It has also led to a reduction in the time staff spend on manually checking and updating paper price tags.
Isaac Ekpenyong, director of sales organisation at Lidl GB, said: “Making changes to how we operate, no matter how big or small, allow us to enhance the overall experience for those shopping with us.
“In this particular case, we’re empowering colleagues by freeing up more of their time to dedicate to tasks that directly benefit our customers.
“But our transition to electronic shelf labels is more than that; it is another step we are taking to reduce our impact on the environment by curbing paper and ink consumption.”
The supermarket will gradually introduce the new labelling into specific sections in its stores in the coming months. The rollout expected to be completed by the end of this year.
