Heart of England Co-operative Society rolls out initiative to cut food waste
The Heart of England Co-operative Society has joined forces with mobile app Gander to reduce food waste in its stores.
Following a successful trial of the app in shops in Hinckley, Stoney Stanton, Coniston Way and Attleborough, the scheme is now being rolled out across the society’s 35-strong portfolio across Coventry, Warwickshire, South Leicestershire and Northamptonshire.
Available for customers to download on their smartphones, Gander uses real-time to highlight yellow-sticker, reduced-to-clear food items that are on shelves near their homes. The app also sends personalised notification alerts to shoppers to ensure they are among the first to know about reduced price local stock.
Steve Browne, general manager of the food division at the Heart of England Co-operative Society, said: “Food waste is a real issue in the UK. As well as a social and economic issue it has a devastating impact on the environment.
“Reduced food deals have always been popular in our stores, but only when the right products are on the shelves at the right time. Through Gander, we now have the perfect platform to help us reach thousands more people, enabling us to prevent substantially less food from going to waste in the future.”
Since its launch in 2019, Gander has had over 100,000 downloads across the UK.
