THE RETAIL BULLETIN - The home of retail news
HOME
Department Stores
Electricals
Entertainment
Fashion
Food & Drink
General Merchandise
Health & Beauty
Home & DIY
Interviews
Newsletter
Property
Shopping Centres & Retail Parks
Sports & Leisure
RETAIL INSIGHTS
RETAIL SOLUTIONS
Online Conversion Webinar 2020
Future of Retail Marketing 2020
The HR Summit 2020
The Future Of AI in Retail Conference 2020
Omnichannel Futures Conference 2021
ABOUT
CONTACT
SUBSCRIBE FOR FREE
Graze launches £1m campaign to promote 45% reduced sugar protein bites

Healthy snacking brand Graze has launched a £1 million campaign to promote its ongoing sugar reduction initiative. The multichannel campaign is Graze’s biggest January promotion to… View Article

FOOD & DRINK

Graze launches £1m campaign to promote 45% reduced sugar protein bites

Healthy snacking brand Graze has launched a £1 million campaign to promote its ongoing sugar reduction initiative.

The multichannel campaign is Graze’s biggest January promotion to date and focuses on the relaunch of the brand’s Cocoa Vanilla Protein Oat Bites.  Graze says the products now have 45% less sugar than the average cereal bar.

Activity will span road-side posters, in-store shopper marketing activation and social media. In addition, Graze is distributing 450,000 samples across the UK to raise awareness of the reduced sugar recipe.

Anthony Fletcher, chief executive o Graze, said: “The launch of our biggest ever January campaign to promote our reduced sugar Cocoa Vanilla Protein Oat Bites is another milestone in this journey as we look to deliver on our pledge to halve the sugar content across our entire cereal bar range this year. The 45% reduction is equivalent to the removal of 66 tonnes of sugar and further reinforces our position as category leader on the key health issue.”

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Online Conversion Webinar 2020
Online Conversion Webinar 2020
April 30 2020
Now online - Please register for details
The Retail Bulletin Online Conversion Webinar 2020 Partnered by IMRG
Future of Retail Marketing 2020
Future of Retail Marketing 2020
9 June 2020
Now online, please register for details
The Future of Retail Marketing for Customer Engagement
The HR Summit 2020
The HR Summit 2020
1 October 2020
Hallam Conference Centre, London W1W 6JJ
Company values, collaboration with employees and driving a major HR transformation to create a truly omnichannel experience, need to be at the heart of the organisation's culture and brand
The Future Of AI in Retail Conference 2020
The Future Of AI in Retail Conference 2020
14 October 2020
Hallam Conference Center, 44 Hallam Street, London W1W 6JJ
CONFERENCE AIMED AT RETAILERS WORKING IN MARKETING, IT, DIGITAL, DATA AND TECHNOLOGY
Omnichannel Futures Conference 2021
Omnichannel Futures Conference 2021
3 February 2021
Cavendish Conference Centre, 22 Duchess Mews, London W1G 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy