Gopuff partners with Chelsea footballer Cole Palmer on launch of Col’d
Gopuff has teamed up with Chelsea footballer Cole Palmer on the launch of a new line of premium ice products called Cole’d.
The name plays on his fan-created nickname, Cold Palmer, which celebrates his composure on the pitch.
Subscribe to TRBGopuff said the launch marks the first time Palmer has taken a hands-on role in developing a product from the ground up, helping shape everything from the concept and creative direction to packaging and content.
With all products made from filtered purified water, the range spans three items including Cole’d Pebble Ice with Electrolytes, Cole’d Premium Craft Ice Spheres, and Cole’d Traditional Ice Cubes.
The move follows the on-demand grocery firm’s successful launch of Good Nut coconut water and GOAT Gummies with Tom Brady.
Yakir Gola, co-chief executive and co-founder of Gopuff, said: “Gopuff has become the platform where the world’s best athletes and creators come to do things differently, turning bold ideas into products our customers love.
“With Cole’d, we’re reimagining one of the most essential everyday items through innovation, introducing the world’s first electrolyte ice.
“By partnering with one of the best footballers in the world, Cole Palmer, we’re continuing to bring first-of-their-kind products directly to our customers.”
