THE RETAIL BULLETIN - The home of retail news
20 years serving the retail industry
Home Page
News Categories
Christmas Ads
Commentary
Department Stores
Electricals & Technology
Entertainment
Fashion
Food & Drink
General Merchandise
Grocery
Health & Beauty
Home & DIY
Interviews
Property
Retail News
Retail Solutions
Shopping Centres, High Streets & Retail Parks
Sports & Leisure
Retail Events
Omnichannel Retail 2022
Retail HR 2022
THE Retail Conference 2022
Retail Women In Leadership 2022
Digital Transformation Strategy 2022 Part 2
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Co-op supports humanitarian appeal with sale of Ukrainian lager

Today (Monday 11 April), leading convenience retailer Co-op is set to add to its support of the DEC Ukraine Humanitarian Appeal, by being the first to… View Article

FOOD & DRINK

Co-op supports humanitarian appeal with sale of Ukrainian lager

Today (Monday 11 April), leading convenience retailer Co-op is set to add to its support of the DEC Ukraine Humanitarian Appeal, by being the first to announce it will stock Ukraine’s much-loved beer brand, Chernigivske, from the end of April.

As Ukraine’s most loved beer brand, Budweiser Brewing Group is newly introducing Chernigivske to the UK market.

Sales of the beer will add to the support that Co-op is giving to the DEC Ukraine Humanitarian Appeal, an appeal for which Co-op has already raised over £1 million.

Budweiser Brewing Group’s profits will be distributed across designated NGOs, including Caritas International.

Customers will be able to purchase Chernigivske (ABV 4.8%) in 10x440ml packs from their local Co-op for £10, complete with vibrant packaging in the Ukrainian colours.

Simon Cairns, Head of Beer, Wines and Spirits at Co-op said: “We’re delighted to be able to sell Chernigivske in our stores and continue our efforts to support the people of Ukraine. It’s a great tasting beer, which has been enjoyed for decades in Ukraine and by purchasing this product, our customers and members will be directly contributing to humanitarian relief efforts.”

Anna Rudenko, Marketing Director, Chernigivske, Ukraine said: “I am proud that we can launch Chernigivske in the UK to support humanitarian relief. Chernigivske has been enjoyed by generations of Ukrainians. As a brewer, we can use our daily interactions with consumers to bring this beer to market and enable consumers to support humanitarian relief efforts.”

The 10 x 440ml pack launches at the end of April across Co-op stores for *£10.

*Chernigivske will be available nationwide in Co-op stores. Price point will be £10 for England and £10.56 for Wales and Scotland due to MUP restrictions.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News