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Co-op rolls out Too Good To Waste scheme across in-store bakery range

Co-op is to roll out out a new ‘Too Good To Waste’ scheme across its stores where members get 50% off its loose in-store bakery products.…

FOOD & DRINK

Co-op rolls out Too Good To Waste scheme across in-store bakery range

28 October, 2025 | by Angela Beevers

Co-op is to roll out out a new ‘Too Good To Waste’ scheme across its stores where members get 50% off its loose in-store bakery products.

The new initiative, aimed at reducing food waste and delivering added value for Co-op Members, is now available across the retailer’s in-store bakery range from 6pm each day on all loose and unpackaged items. Products include items such as all butter croissants, bakery cinnamon swirls, classic bread rolls and baguettes.

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Co-op said the move recognises that many of its members enjoy picking up freshly baked goods later in the day.

Charlotte Waring, Co-op buyer, said: “As a convenience retailer, we know that we’re there for those little shops at the end of the day, and our new Too Good To Waste initiative is a simple way to help our members save while also reducing food waste – so everyone can enjoy delicious bakery treats and do their bit for the planet.

“Whether it’s a croissant, cinnamon swirl, or a classic bread roll, there’s something for everyone to love at half price.”