Co-op launches own-brand hot drinks label
Co-op has launched a new ethically sourced hot drinks brand called Ever Ground as part of plans to strengthen its food-to-go offering.
The range will be trialled in nine Co-op stores from this month.
Products used in the range will be 100% Fairtrade and will include coffee, hot chocolate and tea. In addition, the brand’s look and feel has been designed to reflect Co-op’s ethical and sustainable credentials.
Ali Jones, customer director at Co-op, said: “Fairtrade is central to our core business values and we are delighted that we are able to bring Fairtrade tea and coffee as part of our hot on the go offering. At great value, our customers can feel even better sipping their morning brew knowing they are helping to protect people and planet.”
While the retailer will be encouraging customers to use their own reusable travel cup, each store will have a cup drop box for the disposal of Ever Ground cups for recycling.
