Bold Bean Co to accelerate wholesale and foodservice growth through new distribution deal
Bold Bean Co has appointed a new wholesale and foodservice distributor as it looks to accelerate growth across the channels.
The company, which sells its products through its own website and via various retailers, said RH Amar will now distribute its 16-strong range of jarred beans, as well as larger tinned formats for foodservice operators.
Subscribe to TRBSince launching just over five years ago, Bold Bean Co has become the fastest growing canned pulse brand in the UK, with year-on-year growth of 117%.
RH Amar has until now provided consolidated logistics and supply chain services for Bold Bean Co from its High Wycombe distribution centre to support the brand’s expansion across grocery, online, and specialist retail channels.
Ed Whelpton, co-founder of Bold Bean Co said: “RH Amar have been brilliant to work with over the last five years. We are really excited to build on our great relationship with them as they help to grow new channels for us. We have been busy developing a new catering range for chefs, and we can’t wait to see more of these at the centre of dishes around the country.”
The new remit will see RH Amar become Bold Bean Co’s full service distributor, with sales responsibility for wholesale and foodservice.
Justin Burbage, commercial director at RH Amar, said: “Bold Bean Co has injected real energy into the category, combining fantastic quality with a brand that’s captured the imagination of consumers. We’re thrilled to strengthen our partnership and help take that success into wholesale and foodservice, accelerating Bold Bean’s growth across these channels and securing long-term, sustainable distribution.”
