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Bakerdays doubles business during lockdown

Online personalised cake company bakerdays has seen its trade more than double during the Covid-19 lockdown. Due to restrictions on group celebrations and parties, sales of… View Article

FOOD & DRINK

Bakerdays doubles business during lockdown

Online personalised cake company bakerdays has seen its trade more than double during the Covid-19 lockdown.

Due to restrictions on group celebrations and parties, sales of the company’s letterbox gift cakes are booming as people order them to celebrate birthdays, anniversaries and other special occasions at home.

The increase in demand  has meant the Nottingham-based business has had to recruit additional staff and occupy bigger premises.

Founder Andrea Guzyova (pictured) said she is  confident that the company’s triple digit growth will continue as lockdown restrictions are eased. She plans to expand its range to include personalised gift hampers and will also explore ways to attract more customers from the corporate market.

Guzyova said: “While many businesses have been hit hard by the pandemic, we are fortunate to have grown. Orders have more than doubled since the start of April and they are still growing.

“We’ve tapped into a trend for online parties and functions. People still want to socialise but with social distancing they must be more creative, not just about how they communicate, but about how they share in experiences such as food and drink.“

Launched in 2011, bakerdays allows customers to design their own cakes, cupcakes and helium balloons, as well as create bespoke gift sets with their own photos for delivery anywhere in the UK and Europe.

Looking ahead, Guzyova said: “There’s a sense that the lockdown will change people’s shopping behaviour in the longer term.

“In the future we could look back and view this as a turning point in the battle between online and high street shopping and we’re excited to be a part of that.”

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