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Asda teams up with leading brands on refill store trial

Asda is teaming up with some of the UK’s best-known brands to launch a pilot sustainability store in Leeds. From May, the shop will give customers… View Article

FOOD & DRINK

Asda teams up with leading brands on refill store trial

Asda is teaming up with some of the UK’s best-known brands to launch a pilot sustainability store in Leeds.

From May, the shop will give customers the chance to fill up their own containers with products such as Asda’s own-brand coffee, rice and pasta. Shoppers will also be able to use refill points to stock up on Kellogg’s cereals such as Coco Pops and Rice Krispies as well as Unilever’s PG Tips tea.

With the trial lasting for at least three months, customers will be asked to give their feedback on the store to enable Asda to make an informed decision on whether to roll the concept out to other locations.

In addition to the refill stations, the store will include a ‘naked florist’ offering plastic-free flowers and loose produce with items such as cucumbers and mushrooms being taken out of their plastic packaging. It will also offer a range of new recycling facilities, including a reverse vending machine for plastic bottles and cans, hanger recycling and a deposit box for unwanted small plastic toys.

Roger Burnley, chief executive of Asda, said: “Over the coming weeks and months we will be testing and learning from the customers in Middleton to understand how we can reduce our environmental impacts whilst still maintaining the great service and quality our customers demand. Our first priority will be to look at how we can reduce and remove plastic and I am excited to learn from our customers and see where this journey will take us.”

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