Asda removes plastic from in-store printed media
Asda has removed unnecessary plastic from freestanding display units and customer signage in its UK stores as part of plans to reduce the use of own brand plastic by 15% by 2021.
This includes working to make in-store displays more sustainable and cutting down on plastic and non-recyclable materials.
Working in partnership with packaging innovation company DS Smith, Asda has revealed that it has already saved around eight tonnes of plastic by removing plastic mop trays from the bottom of cardboard freestanding units that are used to merchandise clothing accessories and general merchandise products.
This month, Asda is also launching its first fully recyclable unit which will display the reusable and washable fruit and vegetable bags in its produce department.
Lisa Walker, Asda’s packaging and print specialist said: “We are constantly working to re-evaluate where we can reduce the quantity of non-recyclable packaging in our entire supply chain, whilst continuing to meet resource efficiency and practicality requirements for our in-store colleagues.
“This project with DS Smith is testament to our commitment to reducing our carbon footprint and removing unnecessary plastic from the planet.”
