Asda introduces new commercial operating model
Asda is introducing a new operating model for its commercial function at its Leeds head office as it works to reach its long-term goal of becoming the UK’s second-largest grocery retailer.
The function now comprises eight integrated business units that are aligned to specific categories within the business. Each will be led by a business unit director who will be responsible for sales and profitability.
In addition, each unit will have its own teams that are responsible for buying, ranging and pricing. This will replace the current structure where responsibilities are split across multiple functions.
Asda said the new way of working will enable teams to become more agile and respond better to customer needs
The move has led the supermarket to invest in 36 new positions, including an extra 28 buying roles. However, the change will also result in around 37 redundancies across the category planning, modular planning and supply functions.
Kris Comerford, Asda’s chief commercial officer, said: “We are introducing a new commercial structure to ensure that our teams are in the best position to support Asda’s long-term growth ambitions, which include significant expansion in the convenience and foodservice markets. The move to a more agile way of working, with simpler processes and extra investment in key areas like buying, will help strengthen our relationships with suppliers and ultimately deliver better outcomes for our customers too.”
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