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Tesco appoints former Costa Coffee senior executive as customer director

News has emerged that Tesco has appointed former Costa Coffee commercial, marketing and innovation director Becky Brock as its new customer director. Having joined the supermarket…

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Tesco appoints former Costa Coffee senior executive as customer director

21 August, 2024 | by Angela Beevers

News has emerged that Tesco has appointed former Costa Coffee commercial, marketing and innovation director Becky Brock as its new customer director.

Having joined the supermarket in June, she will be responsible for leading the customer, loyalty, digital, insight agenda and will also have a mandate to create new revenue streams from data and personalisation.

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In a post on LinkedIn, Brock said: I’m delighted to announce that I’m going to be joining Tesco as customer director to head up marketing and drive forward their digital and personalisation priorities across the business. It’s a hugely exciting opportunity to be a part of their next growth chapter.”

Prior to joining Costa Coffee in 2020, she worked with John Lewis, most recently as transformation director.

Earlier in her career, she held senior roles at Outdoor and Cycle Concepts and Home Retail Group.

Angela Beevers Director of Content & Events Strategy

Angela Beevers is Director of Content & Events Strategy at The Retail Bulletin, where she has worked since 2011. She leads the publication's news team and oversees its daily coverage of the UK retail sector, from breaking developments to the early-morning release of retailers' trading updates and financial results. Over more than 15 years at The Retail Bulletin, she has interviewed many of the industry's most innovative founders and leaders. She also shapes content for The Retail Bulletin's events and leads delegate engagement for its most high-profile events. Her areas of focus include: Retail news · Trading updates and financial results · Retail leadership · Industry events

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